Marketing Manager, Practitioner Market - 12 month Fixed Term Contract

About the College

At The College of Law, our mission is to enhance the careers of legal professionals across Australasia and the United Kingdom through innovative, practice-focused legal education.

We operate across Australia, New Zealand and the UK, delivering high-quality programs across three key streams:

• Practical Legal Training (PLT)
• Practitioner Education (CPD, Short Courses and Postgraduate programs)
• Masters and Graduate Diploma programs

Our Marketing team plays a pivotal role in driving enrolment growth, brand engagement and commercial success across these streams.

What do we offer?

-          Attractive salary package

-          Hybrid working environment (2 days from home)

-          Additional leave benefits

-          Be part of a respected organisation shaping the future of the legal profession

-          Work within a collaborative, high-performing marketing team

-          Engage with senior academic and commercial stakeholders

About the Role

We’re seeking an experienced Marketing Manager, Practitioner Market to lead integrated, high-volume marketing activity across our Practitioner Education (PE) portfolio in Australia.

Reporting to the Senior Marketing Manager, PE, you’ll translate strategy into execution, developing and delivering multi-channel campaigns that drive registrations, enrolments and re-enrolments across CPD, Short Courses, Postgraduate programs and associated College brands including CLI, Centre for ESG and International.

What You’ll Be Responsible For

Strategic Planning & Campaign Delivery

• Translate the integrated PE marketing strategy into annual and campaign plans
• Develop and execute integrated digital, email, social, paid media and web campaigns
• Manage campaign priorities across peak enrolment cycles
• Monitor full-funnel performance and optimise for lead generation and conversion
• Deliver regular reporting and insights to key stakeholders

Enrolment & Revenue Growth

• Drive acquisition, retention and re-enrolment activity
• Support pipeline performance through targeted lead generation and nurture initiatives
• Ensure campaign delivery aligns with commercial targets and regulatory requirements

Events & Sponsorship Marketing

• Develop and deliver event-specific marketing plans
• Coordinate sponsorship collateral, landing pages and communications
• Support pre- and post-event engagement strategies
• Track performance and contribute to ROI analysis

Content, Digital & Channel Management

• Lead content planning across campaigns and evergreen programs
• Oversee email campaigns and automation journeys
• Ensure priority landing pages are accurate and optimised
• Monitor channel performance and recommend improvements

Market Research & Insights

• Conduct competitor tracking and tactical market research
• Analyse enrolment data to identify trends, risks and growth opportunities
• Provide performance recommendations to senior stakeholders

About You

You are a commercially minded marketing professional who can confidently manage high-volume campaign activity in a seasonal, target-driven environment.

Essential:

• Tertiary qualification in marketing, communications, business or related discipline
• Proven experience developing and delivering integrated marketing plans aligned to revenue targets
• Strong digital capability across email, paid media, social, search and web
• Experience driving lead generation and conversion outcomes
• Strong analytical skills and data-driven decision-making capability
• Excellent stakeholder management and communication skills
• Proficiency with MS Office and marketing platforms such as Marketo, HubSpot, Salesforce CRM, Optimisely and Google Analytics

Desirable:

• Experience in the legal sector or education marketing

As an employer who embraces equity, diversity and inclusion and respects the rights of all people, we hold a collective commitment to foster an environment where all differences are valued.  

Applicants must be Australian Citizens, Permanent Residents or hold a valid work permit or visa

If interested please send your CV with a covering letter outlining your experience and suitability for the role to recruitment@collaw.edu.au