Marketing Coordinator, Practitioner Education-Full Time, 12 Months

About the Department

The Marketing Department consists of 13 professionals working collaboratively across product communication, digital marketing, content marketing, lead generation, and nurturing.

For Practitioner Education, the team manages marketing activities for postgraduate programs CPD and short courses, supported by in-house designers, web specialists, CRM coordinators, and agency partners.

About the Role

The Marketing Coordinator (Practitioner Education) is responsible for the coordination of marketing of a range of programs in the practitioner education market across Australia.

Areas of responsibility:

• Implement digital, social, email, and website campaigns with internal stakeholders and external agencies
• Drive marketing strategies to boost registrations, enrolments, and re-enrolments for our practitioner education products to meet acquisition, retention targets and overall business objectives.
• Analyse marketing performance and plan marketing activities to meet acquisition and retention targets and business objectives.
• Analyse marketing data to deliver insightful reports on performance, to recommend strategic adjustments for improved marketing strategies and decision-making.
• Support sales funnel initiatives by coordinating marketing activities that drive lead generation, nurture prospects, and improve enrolments.

About You

You are a commercially minded marketing professional who can confidently manage high-volume campaign activity in a seasonal, target-driven environment.

Essential:

• Tertiary qualification in marketing, communications, business or related discipline
• Proven experience developing and delivering integrated marketing plans aligned to revenue targets
• Strong digital capability across email, paid media, social, search and web
• Experience driving lead generation and conversion outcomes
• Strong analytical skills and data-driven decision-making capability
• Excellent stakeholder management and communication skills
• Proficiency with MS Office and marketing platforms such as Marketo, HubSpot, Salesforce CRM, Optimisely and Google Analytics

Desirable:

• Experience in the legal sector or education marketing

 As an employer who embraces equity, diversity and inclusion and respects the rights of all people, we hold a collective commitment to foster an environment where all differences are valued.  

Applicants must be Australian Citizens, Permanent Residents or hold a valid work permit or visa

If interested please send your CV with a covering letter outlining your experience and suitability for the role to hr@collaw.edu.au

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